The Marketing Blog

DECEMBER 24, 2009

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. In a small organization , the collaborative barriers are thinner and more easily overcome. Enterprise 2.0

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Social Media Marketing

MAY 29, 2013

Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Note that he doesn''t fall into the ROI trap. Besides, the collaboration that is a result of enterprise social networks means that employees can find answers faster and built critical relationships within the company.

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Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Social Media ROI Measurement Guides.

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