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The Role of Community in Modern Branding

Pixlee

A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries. The fashion industry is particularly well-suited to community building, because there is. plenty of room for communication and collaboration.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She’s also really nice.

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