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The Role of Community in Modern Branding

Pixlee

A recent Harris poll shows that fewer than 20 percent of consumers feel a sense of trust when it comes to companies in the financial, pharmaceutical, and health insurance industries. The fashion industry is particularly well-suited to community building, because there is. as a brand that delivers fashion but doesn’t control it.

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What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. The principles of behavior have been studied in this fashion. They weren’t just made up.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME , BlackBook Magazine , and NextBillion. Wendy is a blogger and digital marketer focused on the pharmaceutical industry.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

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