Cause marketing Collaboration Loyalty Video 
Keyhole.co
DECEMBER 3, 2020
They announced the fall/winter fashion campaign with a video post on Instagram, teasing #DKNYSTATEOFMIND, coming tomorrow. The following Instagram posts contained similar black and white lettering overtop different photos and videos. Prada allowed Charli to promote their brand in her own authentic way: through her dance videos.
Keyhole.co
APRIL 25, 2023
They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black-and-white lettering overtop different photos and videos. Prada did a collaboration with the TikTok star for Milan Fashion Week. million followers.
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Keyhole.co
DECEMBER 29, 2022
They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black and white lettering overtop different photos and videos. Prada did a collaboration with the TikTok star for Milan Fashion Week. million followers.
Later
AUGUST 21, 2020
Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Supporting a cause on social media helps humanize your brand and increase brand loyalty. Multiple employees — from the founder to the office manager — film videos answering FAQs and showing the inventory, order, and shipment process.
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