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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

How can an brand establish trust online? Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives.