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10 of the best brand storytelling campaigns of 2018

Social Media Strategies Summit

The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.

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5 Funny Social Media Predictions for 2018

agora pulse

In reality, this will mean brands may need to have a completely separate strategy for ephemeral content. Of course, it goes without saying that it’s not evergreen so cannot be considered to be a part of your overall brand reputation. Instagram has 1 billion monthly active users and Shopify services over 500,000 brands.