article thumbnail

Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Watch the video of how to do this.

article thumbnail

5 Social Media Tools for PR Professionals

Proactive Report

Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn.