How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity SMM
AUGUST 27, 2019
Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.
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