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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.

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