5 Ways to Deal with Seasonal Dips in Search Engine Traffic
Adam Sherk
AUGUST 25, 2009
Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month.
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