Where Does 'Transparency' Fit In The New Social Media Marketing Model?
Diva Marketing Blog
FEBRUARY 1, 2010
The more capable an organization is of keeping it real on the grid, the more successful it usually is in the blogosphere, on Facebook, Twitter and everywhere else it maintains a social media presence. In the world of social media, however, transparency and authenticity are essential. Or they may need a little help getting started.
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