Blog Focus Group RSS Social CRM 
Convince & Convert
JULY 28, 2010
This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. Ask your customers directly.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
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