Blog Community Platforms Marketing Social Bookmarking 
Harp Interactive
OCTOBER 9, 2009
Social media isn’t always the right tool for the job. Not every company needs a blog. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs.
Buzz Marketing for Technology
JULY 7, 2008
3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums.
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