Bazaarvoice Collaboration Curation Marketing 
Sprout Social
SEPTEMBER 30, 2021
And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.
Sprout Social
SEPTEMBER 22, 2016
A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Leverage User-Generated Content.
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