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PR needs to Focus on Conversations

Buzz Marketing for Technology

The impact of that can be felt in B2C as well as B2B Marketing. Share this on Reddit. Seed this on Newsvine. It’s no secret that the number of publications has declined over the last few years. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side. Tweet This!

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

The social side is interesting when it comes up in B2B or B2C. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point. Content still is king.