2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. newscred). Syndication. If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content.