Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
That’s what builds loyalty and advocacy. Maybe sampling and demos on location will fit better. Authenticity and customer testimonials build loyalty and advocacy. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That’s just a brochure in 140 characters. Take a look at Zappos.
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