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130 most important social media acronyms and slang you should know

Sprout Social

You might also come across some acronyms that refer to the features on those networks. Refers to a message sent between two users. B2B – Business to business. Refers to companies that cater to the needs of other businesses. Refers to companies that sell products or services directly to customers. UV – Unique views.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.