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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Here’s a look at what they bring to a job.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. B2B: Business To Business. Shorthand for a company with business-facing priorities. Describes a company that offers products or services directly to customers. CMGR: Community Manager.