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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? The Value of Video.

B2B 60
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. What if you’re not a SaaS company? Sponsored post.

Software 107
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Here’s a look at what they bring to a job.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Content Management System (CMS). Can you guess which is which?

Hubspot 111
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is a visual representation of each point of interaction your customers have with your company. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Next, list out the main customer touchpoints that exist for your company.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

He is currently a Staff Writer for Small Business Trends and also maintains a client-base of small to mid-size companies. 5 Ways to Build Online Authority Using Content Marketing. Many companies offer web design services, both of the do-it-yourself variety and those that will create the site for you.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

He is currently a Staff Writer for Small Business Trends and also maintains a client-base of small to mid-size companies. 5 Ways to Build Online Authority Using Content Marketing. Many companies offer web design services, both of the do-it-yourself variety and those that will create the site for you.