3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers.
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