From Obscurity to Opportunity: Demystifying Dark Social
Oktopost
NOVEMBER 30, 2023
While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Furthermore, you can leverage social listening to keep tabs on your competitors.
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