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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How the Twitter Algorithm Works. How to Use Twitter Analytics: The Complete Guide for Marketers. An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

Air France’s Instagram feed, for example, includes a combination of destination shots and airplane photos. Problem: the fantastic technical drawings of Elon Musk's new rocket are the wrong aspect ratio for Twitter cards. If your Twitter, LinkedIn, or Facebook avatar is your logo, you may not need one in your cover banner, either.