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Metaverse dangers: How to protect brands from the dark side

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands

Brands Avatar How To Privacy

The Metaverse: What it is and why it matters for brands

Sprout Social

JULY 14, 2022

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will.

Brands

Brands Avatar Fashion Virtual World

Social Media Informer

Metaverse dangers: How to protect brands from the dark side

The Metaverse: What it is and why it matters for brands

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