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Metaverse dangers: How to protect brands from the dark side

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands

Brands Avatar How To Privacy

The Metaverse: What it is and why it matters for brands

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars.

Brands

Brands Avatar Fashion Virtual World

Social Media Informer

Metaverse dangers: How to protect brands from the dark side

The Metaverse: What it is and why it matters for brands

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