Remove Avatar Remove Collaboration Remove Curation Remove Virtual World
article thumbnail

Metaverse dangers: How to protect brands from the dark side

Sprout Social

Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. Leaders need to understand and create frameworks for collaborations to execute incident response efficiently because the answers to these questions will require support inside and outside of metaverse platforms.

Brands 110
article thumbnail

The Metaverse: What it is and why it matters for brands

Sprout Social

Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Video calls.

Brands 108