3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns
Keyhole.co
NOVEMBER 9, 2023
The effectiveness of influencer marketing depends on the right influencer, the authenticity of the collaboration, and the alignment of the brand with the values of the influencer. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g.,
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