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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. Immersive experiences supported by haptic technology transfers touch from the virtual world to the user in real life. In a VR universe, communication is all immersive virtual-to-virtual.

Brands 110
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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The book described the metaverse as a digital world that exists parallel to the physical world, with the ability to visit virtual spaces at will.

Brands 108