The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
Razor Social
MARCH 30, 2016
Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You can set up multiple alerts for your brand name, keywords etc.
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