Ethics in Social Media: A Glossary | Bare Feet Blog
Bare Feet Studios
JULY 8, 2009
One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. See “Astroturfing&# above for more.
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