Ethics in Social Media: A Glossary | Bare Feet Blog
Bare Feet Studios
JULY 8, 2009
How far will you go and what damage does your brand risk? Brand Jacking – This is when an unauthorized person or persons pose as a someone or something they are not. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment.
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