How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Campaign medium.
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