It’s Not a Sales Funnel; It’s an Engagement Funnel
Convince & Convert
AUGUST 19, 2016
Identify for each one of your product lines or service lines the personas that might be involved, and that dialog that’s going to lead to a good customer and good customer loyalty. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.”
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