Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
While the widget you have spent years designing and producing excites you, it may not have the same effect on consumers. Use data analytics to monitor sharing and customer sentiment. Create novel content or mobile apps, for example. Test the effectiveness of various approaches. Bring something new to the table. Like this post?
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