Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
While the widget you have spent years designing and producing excites you, it may not have the same effect on consumers. Use data analytics to monitor sharing and customer sentiment. Yes, you should absolutely use social media as a channel for promoting your products and informing your customers, but you should also mix it up a bit.
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