Your Blog as Part of an Overarching Business Strategy
ProBlogger
OCTOBER 14, 2014
On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. It’s a place where you engage with your audience.
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