Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources.
Let's personalize your content