50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Which social media monitoring tools should I use? What should I monitor for? As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Tim McCord emphasizes the need to create a team when crafting a social media policy and selecting monitoring tools. Social Media Monitoring.