Analytics Back channel Brands Microsoft 
Convince & Convert
FEBRUARY 9, 2012
Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). It got a rise out of the Twitter back channel. This episode features Scott Monty , the global head of social media for Ford Motor Company.
Convince & Convert
FEBRUARY 9, 2012
Read on for insights from Scott, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: do brands use free or paid social media tools?). It got a rise out of the Twitter back channel. This episode features Scott Monty , the global head of social media for Ford Motor Company.
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