What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
Musicians and boy bands always have a group of loyal fans, but no group seems as strong as the BTS Army. Converse Korea, China, Taiwan, and Hong Kong released a new line of Chuck Taylor All Stars adorned with BT21 characters, BTS’ cartoon avatars. BTS’ loyal fanbase—the army. more engagement than its 2018 average. Visit Seoul.
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