What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
Converse Korea, China, Taiwan, and Hong Kong released a new line of Chuck Taylor All Stars adorned with BT21 characters, BTS’ cartoon avatars. As honorary tourism ambassadors of Seoul, they participated in the “Live Seoul Like I Do” campaign, where each artist of BTS shows their favorite parts of the city and centers them with a playlist.
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