114+ Copywriting Formulas to Get Traffic & Leads
Writtent Blog
AUGUST 17, 2016
Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. Link to source] #hashtag. Authentic: Show that you’re authentic.
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