Aggregator Social Networking Social News UGC 
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Again, by no means is this new. Microformats – Web content will have more machine-readable markup and UGC (like reviews) will be aggregated into larger sites/services.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
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