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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed? Some other social networks have also made decent contributions to site traffic (e.g.