Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. Again, by no means is this new. All this took a few weeks, a time scale we’ve never seen before. That’s not the point.
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