Social network commerce and referrals: Rubbish in, rubbish out?
The Way of the Web
APRIL 10, 2011
The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed?
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