Analytics for Content Marketers and Bloggers: What Do You Need to Track?
ProBlogger
NOVEMBER 9, 2014
Increase user engagement (clicks, decrease bounce rate or forum interaction)? Increase social buzz through shares and/or likes? That’s why the “production” metric is so important because when you analyze the results, you’ll be able to see where most of the organic traffic is flowing or user engagement is occurring.
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