Behind Every Great Blogger is an Even Greater Voice
ProBlogger
SEPTEMBER 24, 2012
They lack a voice that lends authenticity to their words. Your voice—the charisma and authenticity that oozes from your words—is the difference between a reader that is engaged in your brand and a reader that nods at your post before disappearing never to be seen again. It demands a voice that is both powerful and authentic.
43 
Let's personalize your content