Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 101

Influencer Brands Collaboration Authentication 101

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. It makes their recommendations authentic, and their followers are more likely to have a shared interest. Set up an affiliate marketing program with your chosen influencers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

JANUARY 18, 2019

The effectiveness of influencer marketing is not surprising, given that 92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers. This sentiment extends to the influencers that consumers follow and engage with on social media. Hashtag & influencer insights.

Influencer 100

Influencer Tools UGC Marketing 100