Advertising network Analytics Company Social Graph 
Twist Image
JULY 18, 2012
Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.
The Way of the Web
AUGUST 12, 2010
Presumably by coincidence, Steve Rubel suggests one route that media companies should take for the future, regardless of the format their content is delivered in. Then look at the likes of Flipboard and Pulse – two recent iPad-friendly apps which do a great job of presenting user filtered, or user’s social graph-filtered news and information.
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